Client Profile and Starting Point
Siemens wanted an activity that would genuinely bond a diverse group — not just fill an afternoon. That was the brief everything else flowed from.
Siemens is a global technology leader with a long history in the Czech Republic. Their Prague team numbered over fifty — a mix of senior specialists, project managers and colleagues who, in their day-to-day lives, primarily communicate by email and video call. The enquiry arrived with a clear intention: the organiser was looking for an activity that would genuinely bond a diverse group, not just make an afternoon more pleasant.
Bowling, dinner or a company picnic were considered and quickly ruled out. They needed a format where people couldn't retreat behind their phones or stay in their usual circles. And they wanted the event to bear the imprint of their company — not a generic off-the-shelf hunt, but an experience that would say from the very first minute: this was made specifically for you.
Preparation: Branded Materials and Custom Challenges
A branded game kit with the company logo and challenges tied to Siemens' history — that was the foundation that made this hunt different from a generic template.
Preparation began weeks before the event. We received background material from the client — company milestones, internal stories and topics that resonate with their team. From that, we built a set of tasks: some classically orientational and logical, others directly connected to the world of Siemens.
The game materials were produced with full brand identity. Each team received:
- Game kit in a bag — branded tickets with QR codes for each checkpoint
- Route map with marked control points across central Prague
- Game Master instructions covering the briefing and rules
Why does this matter? Participants see the branded material before they've taken a single step. It sets the tone for the whole day: this isn't improvised, this is an experience someone prepared with care. And when a team holds a card bearing their company logo and works through a puzzle connected to their company's history, a completely different conversation happens than with a generic hunt.
Event Walkthrough Step by Step
Briefing, 2.5 hours through Prague, a finish on a garden terrace and an awards ceremony — four phases that flowed seamlessly into each other and kept the group's energy going from start to finish.
Briefing: NH Prague Hotel
The whole group gathered outside NH Prague hotel, where the Game Master welcomed participants and handed out game kits. Fifty people were divided into nine teams — deliberately mixed so that colleagues who don't normally work closely together ended up in the same team. Rules, goals, route — all covered in fifteen minutes. Then the starting signal, and nine groups scattered into Prague's streets.
The Hunt: 2.5 Hours on the Move
The route wound through central Prague. Each checkpoint held a different type of task — from orientational riddles to physical challenges to group tasks where every single team member had to contribute.
No app to install, no technical hiccups. Teams could set their own pace, but the time limit was the same for everyone.
Custom Mid-Route Stop: Cold Drinks at a Garden Restaurant
Siemens had one extra request: a mid-route pause where teams could catch their breath. We built a special checkpoint at a garden restaurant along the route — teams solved a puzzle there and, as a reward for the right answer, received a well-earned cold glass. A pause that didn't break the hunt's momentum; it deepened it naturally. People sat down next to colleagues they'd barely known before and talked about things beyond the game challenges.
Finish: Garden Terrace
As teams arrived at the finish one by one, the garden terrace gradually filled up. The hunt didn't end abruptly — final group tasks awaited at the tables, this time with a beer or lemonade in hand. The transition from intense movement to relaxed table conversation was natural and smooth.
Awards Ceremony: Certificate, Merci and Champagne
The awards ceremony took place in front of the whole group. The winning team received a certificate, a box of Merci and champagne. It was the moment that brought all fifty people together — regardless of how their team had finished. After the announcement the informal after-party continued on the terrace, and conversations that had started over a puzzle an hour earlier carried on long into the evening.
Why It Worked — 4 Lessons for Event Organisers
The right team sizes, branded materials as a quality signal, competitive dynamics followed by a shared celebration, and Prague as the backdrop — four factors that made this event a success.
From an organiser's perspective, several things about the Siemens event work reliably well at other corporate events in the same size bracket.
- Fifty people is a manageable size — if you split them right. Nine teams of five to six players works better than six larger groups. A smaller team forces everyone to contribute; in a larger group, passive participants can more easily coast along.
- Branded materials aren't just aesthetics. They're a signal: this event was prepared with respect for your team, not just a slot filled in the calendar. Participants feel the difference immediately — and they talk about it.
- Competition plus celebration is a powerful combination. The hunt's competitive dynamic keeps energy high throughout. A shared finish in one place converts it into belonging. These two phases need each other.
- Summer Prague is an unbeatable backdrop. Historic centre, movement, light — participants are in an environment that feels new to everyone. Office hierarchy softens naturally in Prague's narrow streets.
Planning something similar? See how the whole hunt works step by step, or read how we approach events for large groups.
